The Power of Cranberry Juice: 8 Health Benefits You Need to Know

If you’re looking for a refreshing, flavoursome drink as we head into the warmer months, then look no further than our ‘berry good’ Eastcoast Cranberry Juice Drink. With a sweet, yet tangy taste, it’s a delicious drink – perfect for cocktails, mocktails, cooking or enjoyed on its own. What you might not know is that cranberries are considered a superfood, due to its high nutrient and antioxidant contents. Here’s eight reasons why cranberry juice can be good for your overall health and wellbeing. 

A great source of vitamins

We all know that we need our vitamins, but cranberry juice packs a powerful punch. Rich in vitamin C and vitamin E, it’s a great addition to maintaining and looking after your immune system. Vitamin C fights against oxidative stress from free radicals and can assist in killing off harmful bacteria. Vitamin E is a nutrient that aids in our vision, reproductive system, along with blood, brain and skin health.

Incredible for heart health

Cranberries have incredible anti-inflammatory properties. Over time with poor health, inflammation can affect our blood vessels and our arteries. The phytonutrients that can be found in cranberries can assist in fighting inflammation, offering protection against heart disease. A study from the European Journal of Nutrition found that overweight and obese men who consumed low calorie cranberry juice over an eight week period, reduced their cardiovascular disease risk factors and improved their antioxidant levels.

Packed full of antioxidants

As we mentioned before, cranberry juice is rich in antioxidants. Antioxidants act to protect your body from cell damage due to free radicals. Free radicals are unstable atoms that contribute to the ageing process and are linked to a range of chronic diseases including heart disease and cancer.

Can deter UTIs

A 2023 research review concluded that cranberries are filled with proanthocyanidins, a type of antioxidant that can prevent bacteria from lingering in the bladder. Whilst there’s mixed studies around whether or not cranberry juice is an effective treatment for existing UTIs, research shows that consuming cranberry juice can deter infection.  

Improves digestion

We all know that feeling of an uneasy or upset tummy, but did you know that cranberries and cranberry juice can support gut health? Cranberries contain antioxidant compounds called polyphenols, that have prebiotic effects, by promoting the growth of beneficial bacteria in the stomach. Similarly, studies have shown that cranberry juice can aid in constipation. 

Key to oral health

Cranberry juice contains proanthocyanidins that can prevent the growth of bacteria that cause tooth decay and gum disease – much like a fluoride treatment when you visit the dentist. Cranberry juice inhibits the formation of plaque, keeping your pearly whites and gums healthy. It’s important to note that some cranberry juices can have added sugar and preservatives, so it’s always best to consume in moderation. 

Can improve skin and hair

You might start to notice some hair and beauty brands using and infusing cranberries in their products. This is all down to the berry’s high antioxidant and nutrient count. Simultaneously, cranberries are full of anti-inflammatory and anti-fungal properties to soothe the skin and keep blemishes at bay. As we mentioned earlier, cranberry juice is packed with vitamin C and E – two key nutrients we need for lucious, shiny hair.

Managing blood pressure

Packed with potassium, cranberries can aid in reducing blood pressure. Potassium works to  regulate the fluid balance within the body and by doing so, reduces the strain on the heart and prevents hypertension. 

Go and enjoy a cup of Cranberry juice

At Eastcoast, we know how important it is to follow a healthy and balanced diet. When it comes to consuming cranberry juice, do so in moderation. It’s always best to follow our serving suggestions and be mindful of your daily dietary intake. If you’re curious about the rest of our range of delicious tasting juices, then you can view our product range here.