what we're doing now
There’s more to Eastcoast Juice than you might realise! Along with our commitment to creating a great, Aussie made product, we’re also extremely committed to having as light of a footprint as we possibly can on our precious environment!
We believe in the future of our planet and are actively taking steps to improve our commitment to sustainability, now and well into the future. At Eastcoast Juice, we’re always looking at ways to better our practices and reduce our environmental impact. As a result, you might have noticed these icons on select juice labels in stores!
Why are they there? Well, we’ve partnered with independent sustainability experts Calyx.eco to provide assessments of a select range of our products to measure, improve, and communicate product level sustainability!
So, what does this all mean?
Climate friendly
Any of our juices that have been rated ‘climate friendly’ have been produced with lower greenhouse gas emissions from the moment it’s produced on our farm to the moment it enters the store (cradle-to-gate).
These ‘climate friendly’ juices’ greenhouse gas emissions (GHG) are lower than 70% of all products independently assessed against a database of 600+ data sources. This assessment takes into account GHGS emitted during agricultural production, farm to processing transportation, ingredient processing, processing to manufacturing transportation and manufacturing.
sustainability rating
Any of our juices with a ‘good sustainability rating’ have been independently assessed by Calyx against a database of over 1 million food-based products. The assessment looks at the environmental and social impact across eight areas of sustainability:
- Greenhouse gas emissions
- Processing
- Blue water usage
- Biodiversity
- Soil health
- Land use
- Animal welfare
- Labour risk
clean label
Any of our products with a ‘clean label’ icon indicate food products that are manufactured with ingredients that don’t require high-energy processing yields products, leading to a much lower impact on the environment.
Products that qualify for a ‘clean label’ have a simple formula with seven or fewer ingredients that are all minimally processed and these products must only contain ingredients that are not dependent on commercial or industrial processing.
what we've already been doing
Our philosophy is to Return – Regrow – Re-Juice so that absolutely nothing of our product is wasted. Our mission is to be 100% recyclable while remaining 100% committed to our environment and the people in it.
Return
Eastcoast’s 100% recyclable bottles are ready to be returned and re-used in their next life, while Eastcoast citrus peel is sent to our farming community to be used as a nutritious, alternative cattle feed, full of protein and energy. Every time you sip an Australian made Eastcoast Juice, you are making a difference.
Regrow
There is absolutely zero waste in the manufacturing of our heavenly Australian fruit juices. Our washdown water is treated and sent back out to our orchards to replenish and re-juice the trees.
Re-juice
The citrus pulp that we don’t use in our Pulp Free Orange Juice instead provides a zesty and nutritional punch to yogurt and citrus flavoured desserts. Eastcoast pulp is sent to companies for blending and regenerating to create a new flavour sensation!
What goes around, comes around again, and again…
Helping our farmers
Along with sending truck after truck filled to the brim with our unused orange peel to farmers to use as feed for their cattle, you might see our famed Orange Juice labels look a little different from time to time. This is to raise awareness of the residual effects Australian farmers have faced due to the drought, as well as the bushfires from 2019 and the horrific floods of 2022.
These labels are representative of the fact that we stand in solidarity with our farmers, and make a promise to support them the way they have always supported us.
If you see these labels in stores, know that for every bottle purchased, 10c will be donated to Rural Aid and Vinny’s Flood Relief in support of our Aussie farmers!
