Samuel J. Lentini
Managing Director
As the visionary leader of our family and farmer-owned company, Samuel drives the mission to deliver exceptional beverages while staying true to our roots. With a focus on innovation, sustainability, and fostering a strong team culture, Samuel ensures Eastcoast continues to grow and thrive. His leadership inspires excellence at every level, keeping our commitment to quality, community, and heritage at the heart of everything we do.
Samuel L. Lentini​
Director
Sammy works closely with our network of farmers, ensuring we source only the freshest, highest-quality citrus. His deep knowledge of the industry and dedication to building strong partnerships keep Eastcoast connected to the best growers in the region. Sammy’s passion for fresh, locally sourced ingredients is at the heart of every bottle we produce, helping us deliver the unbeatable flavour Eastcoast is known for!
Dominic Lentini
Brand Ambassador
Dom is our Brand Ambassador and all-around jack of all trades at Eastcoast Beverages! He is the face of our brand, spreading the Eastcoast message with enthusiasm and passion. Whether it's engaging with customers, supporting events, or assisting across various departments including logistics, Dom brings energy and versatility to everything he does. With his can-do attitude and dedication, Dom plays a key role in building relationships and sharing the Eastcoast experience with the world!
Joe Agius
Maintenance
Joe is our go-to problem solver who keeps our equipment and facilities in top-notch condition. With his extensive expertise and proactive approach, he ensures everything runs smoothly behind the scenes, minimising downtime and maximising efficiency. Joe’s dedication and hard work are key to delivering the quality and consistency our customers know and love!
Emily Beatty
Marketing
Emily is the creative brain behind our brand, leading campaigns that bring our stories and products to life. From strategy to execution, she’s all about building connections with our audience and finding innovative ways to share everything that Eastcoast is. With a sharp eye for detail and a passion for storytelling, Emily ensures our marketing is always fresh, engaging, and true to who we are. She’s the voice of Eastcoast, making sure we shine in the marketplace!
Scott Bell Chambers
Logistics
Scott is the backbone of our operations, ensuring that every truck and bottle gets where it needs to be—on time and in perfect condition. With a keen eye for detail and a passion for efficiency, he expertly coordinates our supply chain and warehouse teams to keep things running like clockwork. Scott’s commitment ensures our customers always receive the freshness and quality they expect from Eastcoast!
Bruce Clark
Projects
With a knack for turning big ideas into reality, Bruce oversees everything from concept to completion, ensuring every project runs smoothly and delivers exceptional results. His dedication and expertise play a vital role in driving innovation and efficiency across the business. Whether it's launching new initiatives or refining our processes, Bruce is always up for the challenge—keeping Eastcoast moving forward, one project at a time!
Graeme Croft
Production
Graeme is the master planner behind our operations, ensuring the production process runs like a well-oiled machine. From scheduling to resource management, he coordinates every detail to keep our juices flowing smoothly and efficiently. With his hands-on approach and keen problem-solving skills, Graeme ensures we stay on track to meet demand and deliver on time. He’s the driving force behind keeping Eastcoast’s production on point!
Steven Blake
Operations
Steve is the man behind our overall day-to-day operations, ensuring everything runs smoothly from production to distribution. With his strategic mindset and hands-on approach, he oversees all operational processes, making sure we stay efficient and meet demand. Steve’s dedication to optimising workflows and managing resources keeps Eastcoast running at peak performance, ensuring we deliver top-quality beverages every time!
Anthony Zibara
Business Development Manager
Anthony is the powerhouse behind Eastcoast Juice’s growth, blending strategy with genuine connections. With a passion for fresh, locally made products, he’s all about driving success and keeping Eastcoast top of mind—and in fridges everywhere. When he’s not busy strategising and sealing deals, you’ll find him with a coffee in hand, brainstorming the next big idea or cracking jokes that bring a little sunshine to every meeting
Jane Smith
QA
Jane plays a crucial role in ensuring both the quality and safety of our products and workplace. With her meticulous attention to detail, she guarantees that every product meets our high standards while also overseeing a safe and compliant environment for our team. Jane’s expertise in quality assurance and health and safety ensures that Eastcoast Beverages is not only delivering top-quality products but also prioritising the well-being of everyone involved in the process.
Derek Viet
CFO
Derek keeps Eastcoast running smoothly—one smart decision at a time. As CFO, he’s the numbers guru, ensuring every dollar is squeezed for maximum impact. With a sharp eye for strategy and a steady hand on the financial wheel, Derek helps drive the company forward, balancing growth with sustainability. Financially savvy, refreshingly sharp!
Fiona Mccallum
Accounts Payable
Known for her bubbly personality and sharp organisational skills, Fiona ensures invoices are managed with precision and efficiency. Her friendly approach helps maintain strong relationships with customers while keeping our financial operations on track. Fiona’s positivity and dedication bring an extra spark to the team, making her an invaluable part of Eastcoast’s success!